hi gray Q&A: Keeps, Helping Men Keep Their Hair
đ 2 out of 3 men will experience balding by the time they're 35. This is how this company's addressing this.
January 31, 2021
Happy Sunday! Itâs been especially crisp here in New York this weekend, so hopefully you are staying warm wherever you are reading this.
We tried a little something else on our last dispatch to you, rounding up the answers from our interviewees on a single question, âHow do you address accessibility to healthcare?â Do us a favor and take a moment to respond on the post if you liked it or not, and if you havenât read it yet, check it out here.
Now on with this weekâs feature:
Keeps
Keeps is one of the three brands at Thirty Madison, a New York City-based health company that has developed a number of hyper-focused personalized treatment brands. [We featured another of Thirty Madisonâs brands Cove here!] Keeps focuses on providing men with FDA-recommended hair-loss treatment plans in an easy, affordable interface. Two out of every three guys will experience some form of male pattern baldness by the time theyâre 35, Keeps writes on its website.
Through a dashboard, men can be connected to licensed physicians to come up with a customized solution together. The company comes from a line of brands under Thirty Madison, which was launched in 2017 by former Google employees Demetri Karagas and Steven Gutentag as a way to specialized care and treatment affordable to the general public.
We connected with Keeps Growth Lead Matt Lee to give an inside look into how the brand was formed and how they are making a name for themselves in the space.
Hi Gray: What drove the creation of Keeps and its focus on men's hair loss treatments?
Matt Lee: Two out of every three men experience hair loss â a genetic health condition â by the age of 35. Despite the fact that it's so prevalent, the process to get a diagnosis for male pattern baldness and then treatment often range from an unpleasant experience to an entirely inaccessible one. Not to mention that many men don't even start treatment until it's too late. Then, on top of expensive treatments and consultations, there's also a lack of education about the condition itself.
We created Keeps because it shouldn't be this hard! Keeps streamlines the process from end to end, providing online doctor consultations, affordable subscription treatments, and home delivery. In addition, Keeps creates an ongoing care experience that includes education about the condition, available treatments, hair loss myths, and more.Â
HG: How would you describe Keeps' target audience? Have you used specific types of branding to guide the conversation with this group?
ML: Keeps targets all men who are looking to fight male pattern baldness. Whether that's a guy in his twenties looking to prevent future hair loss or a guy in his fifties who is trying to stop his hairline from receding further, we have recommendations tailored specifically to each one of our customers. A big part of our brand revolves around trustworthiness and expertise, all of our treatments and recommendations are clinically-recommended and proven to work. Our medical advisors are some of the leading hair loss experts in the world and customers never have to worry that we're just trying to up-sell them on snake oil.
The hair loss industry is full of products that claim to work miracles and in most cases, that's simply not true. We're building a transparent, honest brand that we hope can stand out amidst all the noise.Â
Think of us as a specialist-level experience that's accessible to anyone.
HG: Itâs an increasingly popular industry for companies to get involved in it seems [insert Hims] â how does Keeps fit into this?
ML: Keeps is part of the healthcare industry, focused on providing specialized care for men's hair loss. Everything we do is what's best for the customer. We pride ourselves on being laser-focused on treating hair loss and creating the best possible experience for that. Think of us as a specialist-level experience that's accessible to anyone. When our customers choose Keeps, they know they're receiving products that are doctor-recommended, backed by scientific research, and affordable.
HG: Telehealth has changed the game of medicine in many ways â how has this motivated Keeps?
ML: Telehealth is a very exciting opportunity to give access to specialized, professional, and standardized care regardless of a patient's insurance status or location. It is part of our core values to always put the patient first and make our treatment accessible for everyone.
I stay motivated knowing that Thirty Madison is making healthcare, an industry known for being opaque and difficult to navigate, more accessible every day. Whether you're coming from a rural area or the center of a busy city, you'll know you're receiving the same access to quality healthcare with Thirty Madison.
HG: So whatâs next for Keeps?
ML: Keeps is still a young company and we have a lot more we want to accomplish. Our goal is to become the first and last place guys need to go to keep their hair. In pursuit of that objective, we have a number of growth opportunities on the 2021 horizon including new product offerings, expanding our coverage area, and building new partnerships.
đ Curious about Keeps? Read and interact with them here.
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